Streetwear. You've come a long way, baby.

[Tier0club.com]

In the last five years there has been a huge growth in the streetwear market. Millions are being made but it is also becoming easier to create new clothing lines and trends. Those of us who wear it have also grown up. We've matured and so have the owners of the brands which have made the lines evolve into more wearable clothing. The colors and fonts are becoming more toned down. There isn't as much color overload and giant lettering as there used to be. The majors such as BBC Ice Cream and Bape have also followed this trend. The new BBC line for the fall of 2008 has deep rich colors and smaller logos. Bape has made new dress shirts with small logos and small custom initials. The shoes have also been modified into a more refined adult look. You used to see a Bape sneaker with three or more bright colors on it limiting its wearability. Now its one or two colors in a more wearable tone. Other brands have followed and now make cardigans and dress shirts. The newly revamped Artful Dodger has a much more sophisticated look also after Jay-Z got involved in the line. These changes make the clothing have a more classic appeal than appear too trendy. Those adjustments bring longevity to the brands since they grow with us instead of us outgrowing them. Many people still want to wear their favorite brand as the age into their 30's but don't want to look like kids so it helps if the brands adjust accordingly. I find myself revisiting the brands that were once too colorful before, noticing the welcome changes they have made. Even as the brands become more expensive and limited, you can still justify the purchase if you can wear often in different ways. As the streetwear culture ages and grows older, we can still wear key pieces of our favorite brands to work and play and continue to support our favorite streetwear lines.

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